W/ BANNER STAND
W/ BANNER STAND
W/ BANNER STAND
Mistakes to avoid while creating a step and repeat banner for your company
There are many ways to market and advertise your business and one of the most common ways is using step and repeat advertising banners. Banners are a very affordable and efficient way of showcasing your business product or service. The cheap step and repeat advertising banners are both cost-effective and profitable for your organization. But many companies make a lot of mistakes while making banners which hinder their profits.
Why step and repeat banner is important?
• Instant recognition
Most celebrities that you would want to associate with your business with are way too expensive. Step and repeat are a great way to increase your brand awareness. With every celebrity that will pose in front of your banner and take a picture, your brand value increases.
• Return on investment
If you do not rebrand your business, you can use your step and repeat banner for years. The main question is where you should use your step and repeat banner to get maximum advertisement. The answer to that question is very easy. Any place where people are taking pictures is the ideal spot. Grand opening, charity events, movie premiers all are great places to have maximum return on your investment.
Red carpets are huge deals, and they feature many sponsor logos. You can also save money on the step and repeat banners by doing a partnership with a complementary company. You can use the same backdrop and split the costs.
Mistakes to avoid while making banners for your company:
The following are some mistakes that you should avoid while making step and repeat banners for your company.
Not choosing the right banner size for the right location
The location of the step and repeat banner determines how big the banner should be and how it should look.
You should always consider what your target audience is, and which type of people you are focusing on. Whether the location is good for motorists or pedestrians or in some cases both? Think about how long it will take for people to view your step and repeat the banner and its message.
Most people look for just a few seconds, so you must make sure that it is immediately engaging. The banner size is also important. A small banner may save you some money but if it fails to engage people because it is hard to see then it’s money wasted.
Crowding your step and repeat banner with multiple images
Many companies want to include all the good features and benefits of the product or services that you are marketing.
• With step and repeat banner advertising, your audience will not have the time to stop and take in all the images you have put in your banner.
• You should only use one large and striking image to catch the attention of viewers.
Therefore, while creating your step and repeat banner make sure to use a single image that is bold or proactive even because your banner will only be seen by few seconds by the people so make sure they notice. This will allow you to stand out from your competitors.
Not giving a clear message
The main use of banners is to make clear statements to your customers. Whether you want them to visit your store or you are launching a new product that you want them to buy, being clear in your message is very important.
• When you use step and repeat backdrops in different events, you will get a lot of publicity so make sure you use a clear and precise message.
• Just like not giving enough information, providing too much information is also bad.
You do not have to overwhelm your consumers with the information, just keep it simple. Giving a small, clear, and simple statement will allow you to attract more attention.
Most businesses make mistakes by adding all their contact details in step and repeat banners to make the potential customers contact them. Too much detail will not be absorbed by the viewer no matter how unique your banner is.
• The best option is to choose the most practical of your contact details such as phone number and highlight them.
• Just showcasing your website on your step and repeat backdrop or banners is also a good option.
People can just visit your website and can get all the details about your company.
Not focusing on your brand
It does not matter what type of service or product you are trying to advertise by using step and repeat banners, your ultimate focus should always be spreading your brand.
• Many companies make the mistake of focusing just on their product or service and not on their brand. That is why having your company’s logos in your banner is extremely important.
• With time, you will know what your brand is and how people perceive it.
Then you will be able to create step and repeat backdrop banners that will be most effective for your company.
You do not want a customer to wonder who is the company that created this banner.
Not paying attention to space and fonts
Before going to a banner production company, you should know what your message is and what type of font you want.
• Most companies do not know the number of font choices they have at their disposal.
• Therefore, you should always pay attention to the fonts and spacing especially making step and repeat backdrops.
Step and repeat backdrop of your company will be displayed on high-end functions so you must make sure your banner is perfect.
Step and repeat banners have great potential to increase your brand awareness to multiple countries. Most celebrities that will take pictures in front of your step and repeat backdrop will be famous all around the world. So, you should avoid the mistakes mentioned above to make sure your banner is perfect.